Prataman's Challenge

Nathan urges all S'poreans to help needy families in the downturn.

PRESIDENT SR Nathan has set a fund-raising target of $8 million for this year's President's Challenge. Speaking at the official launch of the 2009 President's Challenge, held last night at the Singapore Flyer, the President said: 'We must focus on helping needy families who are even more vulnerable in this downturn.'

He urged all Singaporeans to play their part, noting that about 20 organisations have already pledged to support the charity.

The President's Challenge, which celebrates its 10th anniversary this year, is an annual charity drive featuring a series of community-based events and activities.

Since its inception, more than $70 million has been raised for about 400 beneficiaries, with the help of organisations such as the Singapore Totalisator Board and Singapore Pools. More than $12 million was raised in last year's event.

This year, more than 260,000 people are expected to take part in various events over the next several months such as the President's Star Charity show, which is slated for October.

Last night's launch, which featured live music and entertainment as well as a spectacular fireworks display over Marina Bay, was held in conjunction with the Flyer's first anniversary celebrations.

During the ceremony, which saw 250 invited guests, President Nathan launched a set of 10th-anniversary commemorative stamps.

Also, the Singapore Flyer unveiled a donation bank to be placed at the attraction from now until Dec 31 to raise funds for this year's President Challenge. The Flyer also made an initial contribution of $10,000 to the challenge.

Mr Nathan expressed hope that Singaporeans will extend kindness and cheer to all the charity's beneficiaries.

'Every contribution helps, be it a monetary donation or the giving of time,' he said.
The public may contribute by donating online at http://www.pc.org.sg/

They can also raise public awareness for the cause by signing up at the President's Challenge Cause page, found on social networking site Facebook.

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